4 Ways To Make Internet Marketing For Your Business Less Difficult
Marketing, in general, can be a pretty tough nut to crack. Between the limitless online resources, offering limitless services and advice, and the near infinite directions to take, it’s easy to get confused or overwhelmed. One thing’s for sure: Internet Marketing is a necessity. It just is. Check out these Internet Marketing statistics:
- 61% of global Internet users research products online. (Source: Interconnected World: Shopping and Personal Finance)
- Search engine marketing is the rated the most-effective paid vehicle for content marketing. (Source: The Content Marketing Institute)
- “Near me” interest searches have multiplied 34x. (Source: Think with Google — Micro Moments)
51% of mobile local searches result in a store visit. (Source: The Google Mobile Playbook)
- 48% of mobile local searches called a store. (Source: The Google Mobile Playbook)
- 94% of smartphone users search for location info. (Source: The Google Mobile Playbook)
What these statistics tell you is that search rankings matter. They matter a lot. These stats also give you a clear view of your customer base. If you’re ignoring the need for a solid marketing strategy, you are making a big mistake. Many entrepreneurs that we’ve talked to over the years have had numerous reasons to not engage in the online arena that is internet marketing. In order to help, we’ve put together four tips to help you step it up.
Get Out Of Your Own Way
One, somewhat comical, excuse I get on occasion is, “We’re not interested in internet marketing,” or “We don’t believe in internet marketing.” It’s hard not to laugh when someone has this response. Internet marketing isn’t Santa Claus or the Easter Bunny. It’s real. The statistics are undeniable and the results are proof that it works. If you still don’t believe me, look at your competitors. You see those competitors on the front page of google? Those guys know a thing or two about internet marketing. Stubbornness is a sad reason to lose customers. Try being a bit more open to the idea of change. Your business is your livelihood, and growth should never be far from your mind, nor off of your to-do list.
Don’t try to do it all on your own. That’s the fast track to burning out. Consult an Internet Marketing Agency. Usually, agencies are happy to give your online presence the once over and provide a free consultation. Simply knowing where you’ve misstepped or left out key elements from your online marketing strategy is half the battle. Why not get some free advice? Odds are you’ve had many emails and calls to your business from agencies just like ours who want to help you. Don’t shrug that off. Don’t be dismissive. You’re only hurting yourself. One sure thing about the world wide web is that it’s constantly changing. What you knew last month or last year may not still be true today. It’s a pretty good bet that unless you yourself are constantly engaged in the ins and outs and new developments of online marketing, you’re likely to make mistakes. Some mistakes can cost you dearly. So here it is – a profound call-to-action – Get Help! Do your research and consult an internet marketing agency. You should also make sure you read reviews, check out their customers, and ask as many questions as you can think of.
Invest In Yourself And Your Business
Spending money sucks, especially when you don’t have much of it. The problem here can be summed up in one age-old adage, “You get what you pay for.” If you aren’t willing to make room in your budget to spend on services that improve your online presence, then it shouldn’t be a surprise to you when customers are patronizing your competitors businesses over yours. Presenting a solid and consistent brand online, and offline, creates brand awareness and consumer confidence. Basically, customers take you more seriously.
Spending money on marketing services isn’t the only way to invest. Invest in yourself, in your own knowledge. Learn about Search Engine Optimization – I’d recommend starting with Google. Google provides all sorts of resources for website owners to learn about and implement effective online marketing strategies. There are also countless other entrepreneurs and solopreneurs out there, right now, making money online, who want to share their knowledge with you. Try listening to one of the many podcasts you can find in iTunes. I do every morning while I shower and prepare for my day. Not only to I pick up new ideas and knowledge, it makes me feel charged up and ready to rock, even when the stress is piling up.
The easiest things to accomplish in life are those that are part of a regular routine. You’ve probably seen about 5000 Facebook posts about ‘how the most successful people start their day’, and there’s a reason for that. Routines are effective and ease the burdens of the constant decision-making that sometimes cripple us over-thinkers. Not only does it make it possible to accomplish big and long-term goals (notching out just a little bit each day), an effective routine is also known to affect overall happiness levels. Routines are good for work, exercise, and anything else that requires consistency to achieve success. Decide that you want to make small and regular steps towards your goals, and stop worrying about how much there is to do.
You’ve got this.