10 Steps To Writing Effective Blog Posts

We’ve all been there: Writer’s Block. You know that blogging is good for your business, but you’ve been sitting in front of the computer for hours just trying to get words on the page and nothing is coming out. How do you get past the writer’s block and onto writing effective blog posts to engage your audience?

First, you need to figure out a topic for your blog post. Grab a pen and some paper and jot down some ideas as you answer these questions:

  1. Put yourself in the mindset of your ideal reader. What kind of information are they looking for? What kind of headlines grab their attention? What is their problem or question to which you have the answer?
  2. What do you enjoy to read? Chances are that you’re marketing to someone a lot like you. Write about the topics that you enjoy reading, and other people will likely be drawn to your posts as well.
  3. Evaluate your feedback. Have any your blog posts been getting likes, comments, and shares on social media? Have readers been leaving comments on your blog posts? These posts are effectively engaging your audience, so try to write more posts like these.
  4. Consider your most popular posts. Categorize your top 10 most popular posts. Which categories of posts are people reading the most? Come up with some topics that fit into those categories.
  5. Choose a topic and come up with a tentative title. Figure out what you want to write about and a possible title or two. Don’t worry too much about the title; we’ll come back to it later.

Next, the hard part: writing. This is my method:

  1. Write an outline. I always find it easier to organize my thoughts on paper. Draft an introduction, list your main points in bullet format, and make a conclusion. If all else fails, just start writing. You may find that some ideas start coming to the foreground.
  2. Type up the blog post on the computer. Using your outline as a guide, fill out the blog post in paragraph format. Use bullet points to illustrate key points and subheadings to break up sections. Link to interesting blog posts and articles around the web. If a certain section isn’t coming out the way you like it, that’s ok. Come back to it later.
  3. Walk away. After you’ve written your first draft, walk away from it for a few minutes. Walk the dog or walk around the block. Clean up around the house. Physical activity will help you sort through the blog post in your head and get past any trouble spots.
  4. Finish the post. Make sure your intro is engaging from the first sentence. Fill in any blank areas. Make sure the conclusion says something substantial. Add 1-2 eye-catching photos. Finally, ask an engaging question at the end of the post and encourage your readers to leave a comment.
  5. Finalize the title. Go back to the title and make sure it is captivating. This is your one shot to grab someone’s attention, so make sure it’s a good one. Some bloggers recommend spending as much time on your title as you do on the whole post!

That’s it! The best way I’ve found to write good posts and to write them consistently is to write on a regular basis. 200 words a day, 500 words a day, 1000 words a day… Figure out what works for you, develop a routine, and soon you’ll be cranking out blog posts like a pro!

What strategies do you use to write effective posts? Leave a comment below!

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Jacob is the founder and principal for iWebXpert.com. When not working on the web, Jacob enjoys hiking, reading, exercising and spending time with friends and family. An entrepreneur since childhood, Jacob is passionate about entrepreneurship and internet marketing. Find out more at www.JacobBallard.com